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If you want to do more than just use a single image, try using to create custom images with graphics and text. Reusing and repurposing visual and content assets to your advantage is one my favorite social media tricks, and one of which so many companies do not take enough advantage. By using a tool like this, you can take headshots, practice area images and other snapshots and easily resize and then post them to your social media channels.
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Many of these are also available for Android users of which I am not going to pretend I am an expert (insert smiley face).
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You can’t natively resize an image from your iPhone (which is a huge bummer), so you’ll need to download an app like Image Size, Resize Image, Photo & Picture Resizer, PicsArt or one of the other photo resize apps available today on iTunes for iOS users. If you are on the go and trying to edit a photo and post it from your mobile device, just know that what you can do is somewhat limited. You just upload your photo, make the adjustments and then resave it. These sites are all pretty no frills and easy to use.

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There are many free online tools that will easily enable you to do it such as, , and more. You certainly do not need a graphic designer or Photoshop to do it. The good news is that it’s very easy to resize, compress, edit, crop and convert your photos today for most people even from your mobile phone. That demonstrates that you 1.) lack fundamental understanding of the social networks on which you are posting and 2.) did not take the time to resize your photos for each platform (remember one size does not fit all when it comes the content you post on each social platform or the photos you use), which isn’t being very client-centric or putting yourself in the shoes of your audience. One of the worst things you can do today is to post an incorrectly sized photo to social media accompanying your content. increase traffic to your web site (including lawyer bios, which are the most-visited and I think the most important pages on law firm web sites) and blogs.showcase your practices/industries and news about the firm and lawyers.uniquely express your brand enabling you to stand out from your competitors.Also, keep in mind that visual social content is a quick way to: Stand out from the pack whenever you can.

You also look like a modern, 21st century firm, and in the legal industry where the bar in social media can at many times be low, this is a very good thing. Including images in your posts makes your content (and your firm) more engaging, interactive, relatable and memorable, and can help attract new followers as well as keep your existing audiences interested in what you have to say. Without them, your content falls flat and it just doesn’t “pop” – you need to use every trick in the book to capture your audience’s attention in this very competitive market. Simply put, visuals make your readers stop and pay attention. For instance, tweets with images get 150% more retweets than tweets without images, while Facebook posts with images generate 2.3 times more engagement than posts without them (all stats from this article). In fact, 40% of online users will provide a more favorable response to visual content than plain textual content. If you need more reasons why, here are some stats that help to back me up: your audience is much more willing to engage with visual content. Many of those who have come to see me speak at conferences and who read my articles have heard me say over and over again how important it is to never post anything to social media without an image.
